My name is Justin Salva Cruz, often confused for Justin Cruz, but for some reason never Tom Cruise.

I’m an LA-based copywriter and a sponge for culture. I studied at the University of North Texas and got a degree in advertising because I couldn't get one in rapping. As a copywriter, creativity and voice are my biggest assets but I also make sure to focus on more than what’s written down. I always keep the big picture in mind while telling a story and I always take my client, licensor, or director's feedback with grace. In the end, I use all that’s given with my creative instincts to create copy that’s worthwhile.